‘Tis the season for giving books! This edition in the series of roundups of notable Book Gift Guides will help you find the perfect gift book for the business person in your life. Here is today’s roundup:
- New! Advertising Age’s Book of Tens 2011: Ten Marketing Books You Should Have Read
- American Express OPEN’s Best Business Books Of 2011 from Matthew E. May, author of several books, most recently The Shibumi Strategy: A Powerful Way to Create Meaningful Change (Jossey-Bass, 2010)
- The Financial Times has an annual Business Book of the Year award: Business Book of the Year 2011
- Inc. Magazine’s business book section is a good resource, as well as their Best Leadership Books of All Time. Inc. Magazine and 800-CEO-READ present the top selling business books: The Business Book Bestseller List
- strategy + business‘s yearly list of the best business books is introduced here on the 800-CEO-READ blog
- Gloria McDonough-Taub is Editor of Blogs at CNBC.com and author of the CNBC.com blog, Bullish On Books. Her annual list of best books: Best Books for the Holidays 2011
- Fast Company has a Leadership Hall of Fame series, a year-long look at the top business books and authors
- In Amazon.com’s best books series: Best Books of 2011: Business & Investing
What am I reading right now? Users Not Customers by Aaron Shapiro, CEO of HUGE, a digital marketing agency. This one happens to be on the Advertising Age list. Here’s a blurb from Martin Bihl at Advertising Age: “Words matter. They betray deeper meaning. And that’s why Aaron Shapiro’s book, Users, Not Customers is so interesting and important. Everything in a corporation is touched by this idea that you are pursuing users, and that you are making products that people will use, not just buy. Mr. Shapiro has produced something of real value for marketers. It’s well-written and has just enough case studies to help bring his theories and observations to life. The examples themselves are from a variety of industries… There are handy summaries at the end of each chapter that readers can refer to after reading — making this an even more valuable tool.”
Know of another book gift guide to recommend? List it in the comments area below, or e-mail it in to be included in the next roundup.
Watch for new roundups as I announce them on Twitter @cxshade, on Facebook at facebook.com/christophers.idea, and Google+. Happy shopping!
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