Business Book Gift Guides – Roundup of 2011 Book Gift Guides for the Holidays

‘Tis the season for giving books! This edition in the series of roundups of notable Book Gift Guides will help you find the perfect gift book for the business person in your life. Here is today’s roundup:

What am I reading right now? Users Not Customers by Aaron Shapiro, CEO of HUGE, a digital marketing agency. This one happens to be on the Advertising Age list.  Here’s a blurb from Martin Bihl at Advertising Age:  “Words matter. They betray deeper meaning. And that’s why Aaron Shapiro’s book, Users, Not Customers is so interesting and important. Everything in a corporation is touched by this idea that you are pursuing users, and that you are making products that people will use, not just buy. Mr. Shapiro has produced something of real value for marketers. It’s well-written and has just enough case studies to help bring his theories and observations to life. The examples themselves are from a variety of industries… There are handy summaries at the end of each chapter that readers can refer to after reading — making this an even more valuable tool.”

Know of another book gift guide to recommend?  List it in the comments area below, or e-mail it in to be included in the next roundup.

Watch for new roundups as I announce them on Twitter @cxshade, on Facebook at, and Google+. Happy shopping!


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