How journalists are using Facebook Subscribe

In September, Facebook introduced Subscribe as a simple way for public figures to allow people to subscribe to their public updates on Facebook. With respect to journalists, Subscribe has enabled each journalist’s community of viewers and readers to get public updates in their News Feeds without having to add that journalist as a friend.

Since its launch, thousands of journalists have enabled Subscribe, with news organizations like Washington Post (90+ journalists using the feature) and The New York Times (50+ journalists using the feature) leading the way. The average journalist has seen a 320% increase in subscribers since November 2011, according to our analysis of a sample of 25 journalists across a variety of outlets who enabled subscribe in September.

Read more at the “Facebook + Journalists” piece, “How Journalists Are Using Facebook Subscribe“.

Related Articles and Resources

Facebook’s new Subscribe button – a guide for authors and artists

Facebook has released the Subscribe button for websites. For you, the author or artist, this button will allow your website’s visitors a one-click way to begin following all of the news that you post as public updates via your Facebook user profile. Continue reading

Author’s guide to Facebook’s new Subscribe feature

It was Wednesday, Sept 14, 2011, when Facebook introduced the Subscribe button, and in doing so changed the debate on the value of the Facebook profile vs. Facebook business page for authors, which I discussed in an earlier article, “Author’s guide to Facebook account vs Facebook Pages“.

With this new feature, when you see a Subscribe button on an author’s profile, this means a fan of the author can click the Subscribe button to begin seeing the author’s public updates right in the user’s own News Feed. Continue reading