In September, Facebook introduced Subscribe as a simple way for public figures to allow people to subscribe to their public updates on Facebook. With respect to journalists, Subscribe has enabled each journalist’s community of viewers and readers to get public updates in their News Feeds without having to add that journalist as a friend.
Since its launch, thousands of journalists have enabled Subscribe, with news organizations like Washington Post (90+ journalists using the feature) and The New York Times (50+ journalists using the feature) leading the way. The average journalist has seen a 320% increase in subscribers since November 2011, according to our analysis of a sample of 25 journalists across a variety of outlets who enabled subscribe in September.
Read more at the “Facebook + Journalists” piece, “How Journalists Are Using Facebook Subscribe“.
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